![]() Organizations can assess their internal success by monitoring improvements in their outreach efforts, number of supporters, donations collected, and more. The organization saw significant growth due to the campaign.Increased awareness is difficult to measure, and multifaceted campaigns sometimes need to be evaluated by looking at overall trends and shifts in the political conversations they’re concerned with. For example, an environmental conservation advocacy group may be concerned with a few key pieces of legislation, while also focusing on raising awareness of topics such as climate change and pollution more generally. Most advocacy organizations have broader goals that all of their campaigns work towards fulfilling. The organization’s goals were furthered.However, keep in mind that even the most organized advocacy groups sometimes need to launch multiple campaigns over multiple legislative sessions to see the change they want. The most obvious indicator of success for political advocacy examples is whether or not the targeted piece of legislation was changed in the organization’s favor. Legislation was changed in response to the campaign.As you assess advocacy campaigns both here and in other reading, pay attention to the following indicators of success: While each of the advocacy examples that we’ll cover were successful, a campaign’s success can be measured in several ways. ![]() What Makes an Advocacy Campaign Successful?
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